2011 BREAD & BUTTER

The BREAD & BUTTER – tradeshow for selected brands, which took place last week from 19-21 January 2011 in the historic Berlin-Tempelhof airport for the fourth time, is once again able to report fantastic results. Over an area of more than 70,000 m², around 600 brands, labels and designers from the Street- and Urbanwear segment presented their A/W 2011 collections to an international professional audience.

Karl-Heinz Müller, President of BREAD & BUTTER GmbH reports: “We have broken all records with this edition of BREAD & BUTTER: more visitors from even more countries and many extremely satisfied buyers. There was no sign of any financial crisis here.”

BREAD & BUTTER presented itself as even stronger and more international than before and with its “Absolute” motto, the event reflected the uniqueness and creativity of the entire industry. For three days and three nights, Berlin-Tempelhof Airport became an international meeting point for business, communication and inspiration.

Karl-Heinz Müller: “My belief has been confirmed once more: the return to Berlin was an absolutely spot-on decision. Berlin is the place to be and has increased its profile and established itself internationally as ’the capital of Street- and Urbanwear’.”